Posts Tagged ‘Amazing Race’

Using Positive Speech to Achieve Your Goals

November 27, 2009

Honing in on your goals & the power of positive speech

There is something about labor that allows you to have a single-minded focus on the goal at hand. I have two friends who are pregnant and preparing for natural childbirth, so I sent them my birth story from my first child’s birth (I had both my children at a midwifery birth center with no drugs). Re-reading the birth story was pretty funny and rather enlightening.

The biggest theme from my labor was how I dealt with negative thoughts. Whenever I had a negative thought, I filed it away, and didn’t act on it, much less talk about it. I was so focused on preserving my energy and focusing my energy on my goal—delivering my child—that I set aside every thought that didn’t relate to helping me achieving this goal.

All of the negative thoughts at the time were laughable afterwards. And they fell into two categories: the well-informed and the ill-informed.

The well-informed thoughts related to our doula. Her comments weren’t unhelpful, they just weren’t helpful. When we called her to tell her we were in labor, she asked if she should meet us at the birth center when we arrived. I thought, “Why else would I spend my time (pant/contraction) calling you now? And “Aren’t I paying you a set fee to help throughout the entire birth?” But I didn’t argue she should meet us right away. If she didn’t think she’d be helpful, she probably wouldn’t be. And later, after she had finally arrived, when she told me that I was far enough into  labor (pant/major pain) to begin pushing, I didn’t bother to respond that I had been pushing for the last four contractions.

The ill-informed: Our midwife left the room at one point, telling me she was going to fix the water fountain. I was thinking “What the hell (yes, I ought allowed that thought in labor) do I need a drinking fountain for now?” But I was in labor, and saved my energy for the next contraction (pain/breathe/pain/count/pain subsides/breathe more). Later in even more intense labor (pain/breathe/pain/breathe/etc.), they moved me back to the bedroom, and they had one of those soothing fountains where water flows over rock with an awesome dripping/pooling/gurgling sound, and I loved it. That was the water fountain she had fixed, God bless her! And that was one of the first sounds our baby heard other than our voices.

In the first case, my husband and I still giggle about the doula. We were competent enough and he was supportive enough that I didn’t need one, and it was so refreshing not to have wasted any negative energy on bashing her. We hired her, she was useless but it didn’t matter because we didn’t need her, she wasn’t outrageously expensive, so it was over and it was all behind us. No energy spent, and actually energy gained laughing at our nervousness about childbirth in wanting a doula and discovering our strength in dealing with it with a useless doula. It was sort of like an “Amazing Race” win (we think we would ROCK on that show). We didn’t even talk about getting a doula for our second birth—it was a non-issue. Instead of focusing on how bad she was, we focused on us, and how well we dealt with it.

In the second case, I was so grateful I had kept my mouth shut. There wasn’t anything the midwife could have done in my room at that point in my labor, and if I had spoken up, it would have created negative vibes between me and the midwife, my husband would loyally have taken my side exacerbating the division, and I would have beaten myself up for being horrible when I had found out what she was really doing. I laughed at myself, during my later more intense labor, when I realized what she had done, and later was able to revel, guilt-free, in the spa-like environment.

In both cases, not speaking my negative thoughts brought me much more positive outcomes, and outright joy–in my marriage, my husband, my child, and the whole experience.

I’ve realized, just after the four year anniversary of that birth, that this attitude can have a profound effect on my life—both in business and personally.

What’s your goal? And what does it take to achieve it? Most of the time we’re not as single-minded as a woman in labor, but it’s not a bad ideal. Defining your goals helps you reach them.

What are your goals? Most of us have multiple goals, and most of them are derivations of: to have good relationships, to be happy, to be successful, however we define all these.

Drama trains don’t usually play a role in these definitions. So being negative rarely helps you achieve any of these.

So, since I’ve reread my birth story, I think differently about voicing negative thoughts. What is my goal? Is saying this (which is the same as focusing on this/spending energy on this) going to help me reach my goal?

I have curbed my tongue ever since (not 100% of the time, I’m still working on it), resulting in giggling at myself over the outcome, and laughing at the results.

Does this remind you of the saying, “If you can’t say anything nice, don’t say anything at all?”

Who says we can’t learn from those that came before us?

Brand Favorites

March 31, 2009

As a marketer, I’m a bit cynical about marketing. As an example, I didn’t watch television for ten years–I know how insidious a medium it is.

I’m just as cynical about brands. Or maybe I just have really high expectations. I’ve been polling marketers lately on their favorite brands. What do they, as marketers, completely give in to, knowing that they are letting themselves succumb to the persuasiveness of marketing, the power of branding?  Some of the answers are here on LinkedIn: http://jijr.com/X2V.

Being fair to all my polling respondants, here are a few of my favorite brands:

Henry Lloyd. Excellent foul weather gear that endures years of hard wear, and company has excellent service for repairs or replacement

Ray Ban. I used to wear their sunglasses exclusively, and if I ever had a problem, they sent me a new pair.

Maui Jim. My new Ray Ban, and they are stepping up to the plate with quality and service.

Patagonia. Excellent, stylish products (for getting sweaty) that hold up well after intense wear. Like the first two, they have excellent customer service standing by their products

Volvo. I used to love it but now it’s Ford. Not sure what to do now …

Mercedes. I loved the campaign about how long people have had their cars. I remember vividly the couple that had bought their car in Europe, toured on vacation there, shipped the car home, and have taken every vacation since in their car. I’ve never had one, but since Volvo has defected, this may be my replacement.

Matthew Weller. Our local farm stand. He is the brand, and he is so good at it. Genuine nice guy who keeps customers coming back. Gives my son a lollypop, talks about boating with me, and baseball hats with my husband.

Safeway. Clean store, good food quality and choices, competitive prices. But the customer service at our local store is excellent. Once you ask a question, you never walk alone. The checkout people remember you, and they’ve even run after me in the parking lot if I’ve forgotten something.

Emerald Nuts. I loved the creativity and wackiness of their web site and their ads, but I’ve never bought them or eaten them.

The Amazing Race. Yes, I watch tv now. My husband and I think we’d be a great team. Not only do we turn our own life occurrences like trying to reseat a chair or drive through Naples, Italy into challenges, but we do them while keeping our children happy. Can’t you tell we’d be a shoo-in? However, the current show is putting me off a bit. It’s one thing if the contestants choose to wear their own skimpy togs, but forcing them to cavort on a gym mat in an ill-fitting white, somewhat see-through leotard or run through Vladivostok in their underwear is a bit demeaning.

Did you notice how many times I wrote “love” while talking about these brands? That’s a beautiful brand result. I hope my clients say they “love” working with me! (Anyone?)

Share your own favorite brands … but please include why you are drawn to them–that’s more interesting than the brand itself! And thanks for reading!