(And why are you trying to say it?)
Strategic marketing applies to social media. And there are a couple of concepts about social media that I find intriguing.
- A client felt he shouldn’t delve into social media because his kids used twitter. Now, his kids don’t have the budgt to rent a billboard, but if there were cheaper price points, do you think they might? His kids are using phones and websites, but that’s not stopping his company from using phones and websites. He shouldn’t use twitter the same way his kids do, but that doesn’t mean he shouldn’t use it.
- What are your goals for social media? Just like every other marketing tactic, figure out why you are doing it, and come up with a strategy and metrics.
- The social media landscape is changing quickly, and so should your strategy. You may want to stop twittering before everyone else already has.
- Original thought and original content is king.
- Saying something just to say something is as annoying now as it was before social media.
So, what is it you are trying to say? And why are you trying to say it?
Tags: goals, social media, social media strategy., strategic marketing, twitter, Winning Moves
Visionary Thinking 
May 18, 2010 at 2:16 pm |
Just got an email from a high school friend: “Just curious… if Twitter is at its Peak, what is the next wave in social media?”
I wish I knew. My guess is integration, and whether that is with a third party integrator like TweetDeck or multifunction platforms like LinkedIn, I don’t know …
The facebook privacy issue has people all riled up. LinkedIn has copied some of twitter and fb functionality. I think we may be at a point where we were with cell phones and pdfs ten years ago—people wanted the functionality integrated, but the technology wasn’t there yet. Look how there are platforms like TweetDeck and SocialOomph that integrate the social media functions for you.
From a business standpoint, the best bet is just to keep on working them as smartly as you know how, and be nimble enough to transition.
What do you think?